SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Edinburgh
Known for its romantic skyline, beautiful castle and fascinating history, Edinburgh is the capital of Scotland and the second most populated city north of the border.
People have been living in Auld Reekie, as it is affectionately known by locals, since at least the Bronze Age and throughout the Middle Ages, Renaissance and Scottish Reformation in the 16th century, it flourished as a market town, a royal burgh and a centre of commerce and culture.
During the Industrial Revolution, the city began to spread outwards in every direction. As more people came to the city, tenement flats were built and factories and businesses established. While Glasgow may have overtaken the capital during this period in terms of economy and population, Edinburgh maintained its prominence and continued to thrive.
After devolution in 1999, Edinburgh became the home of the Scottish Parliament and Scottish Executive. Today, the city is the heart of the Scottish government. It also plays an important part in other sectors, such as finance, publishing, media and tourism, offering a wealth of opportunities for those seeking SEO Specialist jobs.
Companies based in Edinburgh today include Edinburgh University Press, The Scotsman, HBOS, the Royal Bank of Scotland, Scottish Widows, Rockstar North and Caledonian Breweries.
In addition, the city hosts the Edinburgh Festival every year. Comprising a number of different events like the International Festival and the Edinburgh Fringe, this is a month-long celebration of music and theatre, comedy and the arts.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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