SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in West Lothian
West Lothian reaches the Firth of Forth for a small portion of its northern extremity, and is otherwise surrounded by the City of Edinburgh, Falkirk, Lanarkshire and the Scottish Borders. Its centre of population is its administrative headquarters, Livingston, which has a population of over 60,000, which accounts for about a third of the population of West Lothian as a whole. The other main towns, Armadale, Bathgate, Blackburn Broxburn and Linlithgow, barely average 10,000 population.
With the population centre of Livingston within its borders, West Lothian is a good place to look for SEO Specialist jobs. If Edinburgh and Glasgow are included in the search, the options will be even greater. With the M8 and M9, as well as main A-roads and rail links passing through it, it exactly the sort of place that logistics, warehousing and supply chain operations can take root.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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