SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Paisley
Renfrewshire town Paisley is located in the lowlands of Scotland and is the county town. But for a few fields it is joined to the west side of Glasgow, and is linked to the city by the A761, M8 and two railway lines (accessible at Paisley Canal and Paisley Gilmour Street). The centres of Glasgow and Paisley are about 6.5 miles (10 km) apart. Glasgow International Airport is just to the north of Paisley, rounding off a picture of connectedness that has been with Paisley since the canals came to town.
Nineteenth-century Paisley was well known for its weaving industry, and spawned two world-famous fashions that still bear its name: the droplet pattern called Paisley (which actually has Persian origins) and the Paisley shawl. The massive Anchor Mill still stands as testament to this industrious era. After major refurbishment in the 1990s the mill is now a mixed-use building, with office space and residential units within the dramatic edifice and the original iron bridge still crossing the canal.
Paisley is right in the heart of the action, with Glasgow as a neighbour, great links to the nation and the world, and some of the UK’s most breathtaking scenery on the doorstep. If you’re looking for SEO Specialist work and you’re already in the Paisley area, you could well be in luck. Keep watching this space or get in touch with us now so we can alert you of any new vacancies.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
Contact us