SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Greater Manchester
One of the largest metropolitan areas in the UK, Greater Manchester is situated in the north-west and includes not only the city of Manchester, but also other settlements like Bolton, Stockport, Wigan and Salford. It is a thriving area and an ideal option for anyone seeking SEO Specialist vacancies.
From as far back as the Middle Ages, the region was known for its cloth and wool trade. The Industrial Revolution brought with it a massive boost to the economy and population, as mechanised mills, cotton spinning and textile factories sprouted up across the area.
The Manchester Ship Canal was completed in 1894 and provided a way for ships to come all the way into the city, simplifying trade and giving rise to a thriving port area.
Today, the Greater Manchester area is home to a vast range of companies. Manufacturing is still an important part of the local economy, while financial services, real estate and media have also become big business.
Just some of the well-known organisations with head offices or other large facilities in Greater Manchester include the BBC, the Co-operative Group, BUPA, Barclaycard, Kellogg's, the Guardian Media Group, ITV, McVitie's, Adidas, AstraZeneca, Patak's, Warburton's and PG Tips.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
Contact us