SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in West Yorkshire
An English county in the region known as Yorkshire and the Humber, West Yorkshire is surrounded by Derbyshire, Lancaster, North and South Yorkshire and Greater Manchester.
It is home to a number of large metropolitan boroughs, each of which offers a variety of opportunities for those seeking SEO Specialist jobs. These include the City of Leeds, the City of Wakefield, the City of Bradford, Calderdale and Kirklees.
During the 17th and 18th centuries, the region's economy relied mainly on the wool and textile industries - this was given a significant boost during the Industrial Revolution as steam power and machinery increased production dramatically. Coal mining also helped to bring wealth to the area.
Today, the West Yorkshire area is still known for manufacturing and engineering, while financial companies, call centres, the service sector, tourism and retail are also important.
Supermarkets Morrisons and Asda both have their corporate headquarters in the region, while just some of the other companies that have regional or national offices in West Yorkshire include Nestle, Cummins Turbo Technologies, Hallmark Cards, Pace plc and Syngenta AG.
Financial and professional services companies like KPMG, Norwich Union, First Direct, Direct Line, Lloyds Banking Group, Yorkshire Bank, Bradford and Bingley and Zurich also all have large operations here.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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