SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Halifax
A minister town in West Yorkshire, located to the south west of Bradford, Halifax is a good choice for those seeking SEO Specialist opportunities.
From the 15th century, the town was an important location for the manufacture of wool and cloth. The textile industry continued to thrive through the 19th century, although most of the wealth that came to the town during this period was derived from cotton instead of wool.
In 1853, a building and investment society was formed in the city, which would later become known as the Halifax bank. It's now part of the Lloyds Banking Group and operates mainly from London.
Halifax has also been known for its confectionary production since the late 1890s when John Mackintosh and his wife started selling toffee from a shop in the town centre.
The business quickly expanded and resulted in a number of brands that are still popular today, such as Rolo, Toffee Crisp and Quality Street. Now owned by Nestle, which is based in York, a factory continues to operate in Halifax, churning out millions of tasty treats every year.
Today, the town's economy is mainly based in the retail and service sectors. A number of large business parks have been developed in the region - such as Dean Clough, which is located on the site of what was once the world's largest carpet factory. It provides workspace for SMEs and larger organisations ranging from IT and media companies, as well as financial services and healthcare facilities.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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