SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Huddersfield
Located in West Yorkshire in the metropolitan borough of Kirklees, Huddersfield is a large town that sits approximately halfway between Leeds and Manchester.
Since Saxon times, Huddersfield has been a market town and it has also long been known for its manufacturing capabilities. Textiles and woven items were some of the town's main produce for hundreds of years, while agricultural goods and milling were also vital for its economy through to the 18th century.
Huddersfield was a major player during the Industrial Revolution and its success during this time can still be seen in the beautiful Victorian architecture dotted around the town - particularly the Grade I listed railway station.
These days, Huddersfield is still largely a manufacturing town with lots of opportunity for those seeking SEO Specialist positions. The region is home to various large-scale textile companies like C & J Antich and Huddersfield Fine Worsteds. The latter supplies to top-name fashion houses like Prada, Armani, Givenchy and Chanel.
Of course, the region's scope for production has been broadened and other companies are mainly based in the chemicals and engineering markets. Cummins Turbo Technologies manufactures turbochargers, while Syngenta AG is known for crop protection chemicals. There's also Trojan Plastics, which produces stylish baths.
In addition, Poundstretcher operates its headquarters in nearby Deighton and Andrew Jones Pies is in Huddersfield.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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