SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Barnsley
Barnsley is a town of about 75,000 population in South Yorkshire. Roughly speaking it would be the centre point of a circle that passed though Leeds, Sheffield, Doncaster and Huddersfield, each of which is about 14 miles (25 km) away. To its south west is the beautiful Peak District National Park. Barnsley is served by the M1 running north-south, as well as the Sheffield to Leeds railway.
Barnsley was originally a market town and also traveller’s rest location for people moving to and from Leeds and Sheffield, but the discovery of coal and the Industrial Revolution turned it into a powerhouse of productivity. The Barnsley Canal was completed at the start of the nineteenth century, and although it was closed in the mid-20th century (partly due to subsidence from mining, ironically), there is a campaign to get it fixed, dredged and reopened for recreation. Much of the heavy industry has now gone, although one of its specialisms, glassmaking, remains active. A glassblower and a miner appear on Barnsley’s coat of arms.
The town has given us a number of famous people, particularly in sport. Cricket without Dickie Bird and Darren Gough would not be quite the same, and football was made a little more colourful by Mick McCarthey. Perhaps the most famous child of Barnsley, though, is chat show host to the stars of the 70s and 80s, Michael Parkinson.
While Barnsley’s industrial base is a shadow of its former self, it is still possible to find SEO Specialist positions in the town. It has a sizeable population and serves a wide area, with no other major settlements closer than the cities of Sheffield and Leeds.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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