SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Doncaster
Doncaster has a colourful history that dates back at least as far as the Romans, when it was served by an important road between London and the North. Nowadays the South Yorkshire town remains a well connected place, with the M18 an A1(M) passing the town and excellent rail connections to Sheffield an Leeds to the west and the docks of Hull to the east. The canals helped bring wealth to the town, particularly when vast coal seams were discovered nearby and the town boomed. There is also Robin Hood International Airport on the doorstep, although it is probably more famous for a mischievous tweet than for its global aviation repute!
Although coal mining has largely ended in the area, it is one of the few places that still has active mines. During the Industrial Revolution the place was a hotbed of industry, with steel manufacture, glassmaking, railway engineering and chemical manufacturing going on. In the 1930s tractors started being made in the town by International Harvester. This tradition survived right up until 2007 after several buy-outs and mergers.
Anyone looking for SEO Specialist work in Doncaster should be greeted by a seam of opportunities as rich as the coal’s. As well as the airport and road links, it is home to Doncaster International Railport, a vast railway complex that distributes goods nationally and ultimately internationally. Many companies have recognised this sweet spot and set up distribution centres and warehousing facilities in the area. Names include B&Q, DFS, Next, Faberge, Tesco, IKEA, Exel and Amazon.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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