SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Chesterfield
Situated 9 miles (15 km) south of Sheffield, the Derbyshire town of Chesterfield has more influence from this city than it does with Derby, its county capital, 21 miles (35 km) to the south. To the east of the town the M1 passes on its Nottingham to Sheffield stretch, and the west of Derby is taken up with 3 miles (5 km) of agricultural land before the start of the Peak District National Park. Chesterfield is connected to Derby, Leicester, Rotherham and Sheffield by rail. Its current population of around 100,000 makes it the most populous town in Derbyshire, second in size only to the city of Derby.
Historically a market town, Chesterfield became associated with coal mining after the discovery of a large seam in the 19th century, when the town’s population grew rapidly. The coal was discovered during the excavation of a tunnel for George Stephenson’s Derby to Leeds railway line. During construction, Stephenson moved to Chesterfield, and it was in the town that he was to end his days, aged 67. A statue of Stephenson stands outside Chesterfield railway station. The engineering legacy continued until recently, however. Chesterfield-based Markham & Co. made the machines that excavated the Channel Tunnel, among other tunnels.
Much of the heavy industry has now left Chesterfield, and in many ways the town has returned to its Market roots, although there is understandably a much larger service and local government sector now. Occasionally, SEO Specialist positions are filled in Chesterfield, but more so in the surrounding area, particularly Sheffield.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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