SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Bury
Bury is situated at the northern point of Greater Manchester, outside the M60 with green, rolling countryside to its north. Although the town of Bury has a population of around 60,000, it is surrounded by settlements that form the metropolitan borough of Bury, home to closer to 200,000 people. Bury was a market town until the Industrial Revolution, when it threw itself wholeheartedly into the milling and weaving industries, and the town thrived, helped by the arrival of the canal and railway network in the eighteenth and nineteenth centuries.
Decline in Bury was quite severe as the cotton industry moved abroad, and by 1990 even the railway link to Manchester had been closed down. The town did go back to its roots somewhat and became a shopping and light manufacturing area, but its main purpose was to be a satellite and commuter town for Manchester. Bury Market has survived through thick and thin, however, and in these days of supermarkets and online shopping it is bucking the trend by not only being one of the largest open-air markets in the UK but also by actually growing. This trend was helped in 1992 when the old railway was repurposed as a Metrolink tram line right into the heart on Manchester.
Bury is quite often the source of SEO Specialist jobs nowadays. The town is pretty well connected by road, with the M60, M62 and M66 nearby, and the large commercial areas of Manchester, Salford, Bolton and Rochdale all within striking distance. Although it remains an important commuter town for Manchester, industry and retail do play their parts in the local economy.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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