Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Dunbartonshire
Dunbartonshire is a wide, thin strip of a county in the central Lowlands of Scotland. It is wedged between Glasgow, Lanarkshire, Stirlingshire and Argyll and Bute, and has the town of Dumbarton as its county town. Quite why the town is spelt with an M and the county with an N is a historical quirk, but it’s certainly worth noting if you’re applying for jobs here! (Dunbartonshire is sometimes called the County of Dumbarton, just to confuse matters.)
Dunbartonshire is well linked to Glasgow and has the Loch Lomond National Park to its north, making the county a popular part of the tourist trail as well as a desirable place for commuters. We do find Chief Marketing Officer and similar jobs within the county, but Glasgow should also be a very strong option in your job search.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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