Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Clackmannanshire
Clackmannanshire is a small county in Scotland’s central Lowlands, bordered by Fife, Stirlingshire and Perthshire. It gets its name from the town of Clackmannan, which used to be the county town, but now the administrative centre is the larger Alloa, with its 20,000 population. Because Clackmannanshire is Scotland’s smallest county, it is often referred to as “The Wee County”.
The county is mainly agricultural in nature, and has traditionally been known for its brewing industries. With Stirling and Dunfermline close by, and good links to Edinburgh and Glasgow, it’s actually quite a good central location in Scotland, and Chief Marketing Officer jobs will occasionally appear in the area, most likely in Alloa.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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