Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Fife
Fife is a local government area and traditional county on the east of Scotland. It is bordered on its north, east and south by water, the Firth of Tay, the North Sea and the Forth of Forth respectively. Its administrative headquarters is in Glenrothes, a town of 40,000 population in the centre of the county area, located roughly equidistantly from Dunfermline, Dundee and Perth.
Fife is home to navy and civil docks at Rosyth, and has ferry services to mainland Europe from its port. The county is fully connected to the rest of Scotland by rail and the M90 and A985. Edinburgh Airport is closer to the southern tip of Fife, North Queensferry, than it is to Edinburgh itself. The iconic rail and road bridges both cross the Firth of Forth between Fife and the City of Edinburgh. This profile of Fife does make it a good prospect for anyone seeking Chief Marketing Officer work.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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