Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in East Lothian
East Lothian is a coastal county in the south east of Scotland, with Edinburgh to its west and Berwickshire (the Scottish Borders) to its south and Midlothian to its south west. To its north and east are the outlet of the Firth of Forth and the North Sea. The county town is Haddington, and thus the county was called Haddingtonshire until the early 20th century.
East Lothian has great connections to Edinburgh via the A1, A198 coast road and rail links. The county itself is relatively sparsely populated, with around 100,000 populating its 250 square miles (650 sq km) area. It serves mainly as a commuter and agricultural area. Towards its eastern edge, Chief Marketing Officer work is probably more easily found in Edinburgh, but East Lothian does sometimes bring such jobs to our attention.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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