Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Berwickshire
If you’ve ever been within 100 metres of a pub quiz, you’ll know that Berwick Rangers is the only English football club to play in the Scottish league, and thus that Berwickshire is right on the England-Scotland border. The county, however, was definitely Scottish, and although it still exists in locals’ hearts, it is technically the eastern part of the Scottish Borders county.
Like much of the Scottish Borders, the Berwickshire area is sparsely populated; indeed its historic county town, Duns, is home to fewer than 3000 people. The area still retains close links with its former county town Berwick-on-Tweed, and even through even that town only has a population of just over 10,000, it represents the best place to look for Chief Marketing Officer jobs or similar positions. The nearest large concentrations of populations are Edinburgh and Newcastle-upon-Tyne, both of which are more than an hour away by road.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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