Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Banffshire
The historic county of Banffshire is now split between the County of Moray and Aberdeenshire, but still retains a sense of identity. It traditionally wedged its way into Scotland from the Moray Firth at its north, between Moray, Aberdeenshire and Inverness-shire which it bordered. Its county town was Banff, which is a small town of about 4000 population on the northern coast, now part of Aberdeenshire. The south-western tip of the old county would now sit right in the heart of the Cairngorms National Park.
Banffshire is a small and relatively sparsely populated area of Scotland, so opportunities for Chief Marketing Officer positions are limited. However it does sit on the main A98 coast road, as well as the A97 and A947, so is well connected. Commuting opportunities for jobs in Aberdeen or Inverness should not be ruled out.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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