Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in the County of Moray
The County of Moray is bordered by Nairnshire to the west, Inverness-shire to the south and Banff to the east, and to the north is the Moray Firth part of the North Sea. The town of Elgin is in the County of Moray, and has always been its traditional county town. In fact practically all roads lead to Elgin in Moray. The A96 passes through the county as it joins Aberdeen and Inverness, as the A941 and A95 head south, through the Caingorms, eventually joining the A9.
The main settlement of Moray, Elgin, is a reasonably large town by northern Scottish standards, with around 25,000 inhabitants, and is the main centre of employment in the County of Moray. Anyone looking for Chief Marketing Officer positions in this county should look to Elgin first, but also Inverness. Aberdeen is about 90 minutes’ drive from the heart of Moray, too, so could be a commuter’s option.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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