Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Sutherland
Sutherland sits at the head of mainland Britain, with Caithness to its east and Ross & Cromarty to its south. It has coastlines to its north, west and south-east. The county is large in area but small in population, its land mainly being used for agriculture. Sutherland is now part of the greater Highland council area. The county town is Dornoch (with a population of just over a thousand), down at eh south-eastern tip on the coast. The county is served by the A9 that runs up the east coast of northern Scotland, as well as the main railway to Inverness.
With such a sparse population, Chief Marketing Officer jobs and other such management and executive positions are quite uncommon in Sutherland itself. However, larger towns such as Inverness are an hours or so away by road from the southern parts of Sutherland, so focusing a job search in such towns might be a more fruitful option.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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