Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Caithness
Caithness is the county at the most north-eastern corner of mainland Britain, and is part of the Highland area. The county is home to the town of John o'Groats, famous for being one end of mainland Britain's longest possible journey, the other being Land's End. The county is also home to the island's northernmost point, Dunnet Head, and settlement, Scarfskerry (population 300).
The largest town in Caithness is Thurso, which is located at the north of the county where the A9 meets the A386. Regular ferries make the trip to Orkney to the north, and there's also an airport at Wick over to the east. However the county is pretty sparsely populated, and ,much of its land is used for agriculture.
Agriculture, ferries and airports usually present opportunities for Chief Marketing Officer jobs, and sure enough, even here at the northern extremity of of our mainland, they, and other related positions, do occasionally come up. The closest large settlement is Inverness, which is a two-hour drive from the heart of Caithness, so commuting isn't necessarily an option either!
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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