SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Caithness
Caithness is the county at the most north-eastern corner of mainland Britain, and is part of the Highland area. The county is home to the town of John o'Groats, famous for being one end of mainland Britain's longest possible journey, the other being Land's End. The county is also home to the island's northernmost point, Dunnet Head, and settlement, Scarfskerry (population 300).
The largest town in Caithness is Thurso, which is located at the north of the county where the A9 meets the A386. Regular ferries make the trip to Orkney to the north, and there's also an airport at Wick over to the east. However the county is pretty sparsely populated, and ,much of its land is used for agriculture.
Agriculture, ferries and airports usually present opportunities for SEO Specialist jobs, and sure enough, even here at the northern extremity of of our mainland, they, and other related positions, do occasionally come up. The closest large settlement is Inverness, which is a two-hour drive from the heart of Caithness, so commuting isn't necessarily an option either!
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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