Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Caithness
Caithness is the county at the most north-eastern corner of mainland Britain, and is part of the Highland area. The county is home to the town of John o'Groats, famous for being one end of mainland Britain's longest possible journey, the other being Land's End. The county is also home to the island's northernmost point, Dunnet Head, and settlement, Scarfskerry (population 300).
The largest town in Caithness is Thurso, which is located at the north of the county where the A9 meets the A386. Regular ferries make the trip to Orkney to the north, and there's also an airport at Wick over to the east. However the county is pretty sparsely populated, and ,much of its land is used for agriculture.
Agriculture, ferries and airports usually present opportunities for Copywriter jobs, and sure enough, even here at the northern extremity of of our mainland, they, and other related positions, do occasionally come up. The closest large settlement is Inverness, which is a two-hour drive from the heart of Caithness, so commuting isn't necessarily an option either!
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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