Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Dundee
Dundee is an industrious city that has changed its roles many times over the centuries. Its North Sea-facing front made it ideal for whaling, and the industries that surround it, such as boatbuilding, whale oil processing and jute manufacture (it was discovered that jute could be lubricated with whale oil). Those industries are gone now, but after World War II the city was to have something of a boom. The company NCR set up in Dundee, initially making shop cash registers, and later moving on to making banks’ cash machines. The company was also a pioneer of the now-ubiquitous magnetic strips, and also made computers.
The electronics company Morphy Richards was formed and based in Dundee after a merger, and Michelin tyre factory was also established. All this time, industry worked along shipbuilding, but by the 1980s this industry was in terminal decline. Along came Timex, who manufactured Sir Clive Sinclair’s ZX Spectrum in the city; this home computer was a huge success, owing to its colour graphics and reasonable price. However the Timex factory closed in the early 1990s.
The city was also a publishing magnet, and many a child grew up reading DC Thompson’s famous output: Beano, Dandy and the gung-ho Commando comic books. And when they grew up, they played Lemmings and Grand Theft Auto, developed by Dundee’s Rockstar Games. There is also a strong biomedical and biotech industry in the city.
Dundee is such a thriving place that no short article can do it justice. And of course, all this moving of materials and products, and the servicing of its 150,000 population means that Copywriter positions are regularly required.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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