Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Ross and Cromarty
Ross and Cromarty is part of the Highland council area, but is itself a historical county that spans the width of the northern parts of Scotland, including the Isle of Skye. It is well known for its breathtaking landscape, with mountains, lochs and rugged coastline making it one of Scotland’s best loved holiday destinations. However the static population is relatively small, focused mainly on fishing and agriculture, as well as tourism.
Ross and Cromarty is bordered to the north by Sutherland and to the south by Inverness-shire. It is served by eh A9 eastern coast road and the A835 that joins the A9 just north of Inverness and branches north west to Ullapool.
As far as management jobs in logistics, procurement and supply chain are concerned, prospects within the county are about in line with its population, so if you’re looking for Copywriter work, looking further afield to Inverness, Elgin or such like might produce more opportunities.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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