Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Ross and Cromarty
Ross and Cromarty is part of the Highland council area, but is itself a historical county that spans the width of the northern parts of Scotland, including the Isle of Skye. It is well known for its breathtaking landscape, with mountains, lochs and rugged coastline making it one of Scotland’s best loved holiday destinations. However the static population is relatively small, focused mainly on fishing and agriculture, as well as tourism.
Ross and Cromarty is bordered to the north by Sutherland and to the south by Inverness-shire. It is served by eh A9 eastern coast road and the A835 that joins the A9 just north of Inverness and branches north west to Ullapool.
As far as management jobs in logistics, procurement and supply chain are concerned, prospects within the county are about in line with its population, so if you’re looking for Head of Marketing work, looking further afield to Inverness, Elgin or such like might produce more opportunities.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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