Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Glasgow
Located on the River Clyde in the western region of Scotland, Glasgow is the largest city north of the border and has the third largest population in the UK.
Known predominantly for its industrial past, which included the production of items ranging from textiles, carpet, furniture, food and drink, through to explosives, chemicals and industrial machinery, Glasgow was known during the 19th century as the Second City of the Empire.
A quarter of all the world's locomotives at the time were manufactured in Glasgow, while the Clyde shipyards were bustling with workers creating seafaring vessels of every shape and size.
Over the last 200 years, Glasgow has changed significantly. Most of the shipyards are gone (although some are still in operation) and many of the factories have been replaced with world-class shopping and high-end accommodation. Indeed, the city is ranked as one of Europe's top financial centres and one of the most liveable cities in the world.
For those seeking Head of Marketing roles in Glasgow, there are plenty of opportunities, whether you're interested in manufacturing, retail, technology, biosciences, finance, education, media or transport.
Indeed, just some of the companies based in Glasgow include Clydesdale Bank, BAE Systems Surface Fleet Solutions, BBC Scotland, The Herald and John Dewar & Sons.
There's also the Port of Glasgow and Glasgow International Airport, and the city is home to four universities, a number of colleges and several sports teams, not to mention a variety of entertainment venues.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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