Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in South Shields
South Shields sits at the mouth of the Tyne in Tyne and Wear, about 8 miles (13 km) downstream of Newcastle-upon-Tyne and Gateshead, and about the same distance north of Sunderland. Although mining, shipbuilding and docks played a massive role in the town’s emergence during and after the Industrial Revolution, much of these industries has now been closed down, and the town relies on the service sector for local jobs. More likely, however, South Shields’ inhabitants will commute to Newcastle or Sunderland for their working lives. The port is still active, and although it is a shadow of its former self, seems to be growing.
The town punches above its weight when it comes to the list of famous people who were born or brought up there. The director of Alien, Prometheus, Thelma and Louise and Gladiator, Ridley Scott was born there, as were F1 genius Sir Frank Williams, Python Eric Idle, novelist Catherine Cookson and comedian Sarah Millican. At least some of them still have their Tyneside accents!
If you’re looking for Head of Marketing jobs in South Shields, it might be worth expanding your search a little to take in the surrounding towns and cities and perhaps even to look for related jobs rather than an exact match. Although the docks are active, there will be more diversity in Newcastle, Sunderland and Gateshead. Please ask our consultants if you are interested, as they will be able to do a more general search and flag up other positions that might be of interest.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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