Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Darlington
Anyone familiar with the history of railways will already be familiar with the name Darlington. The 26-mile Stockton and Darlington railway was the first commercial railway in the world, opened in 1825 to great acclaim. Within 50 years, the railway system covered the whole country, and many of the mainlines remain in place today. Because of its early adoption, Darlington became a centre of engineering, with several of the large companies, including Robert Stephenson & Co., setting up there.
Bridge building and engineering are still strongly associated with the town. The Darlington name is embossed on bridges the world over, and many a lorry driver will be familiar with the name Cummins, the American engineering firm that makes diesel engines among many other things, which has a plant in Darlington employing around 700 people.
Darlington was originally a market town, part of the reason it required a rail link, and that remains today, with much of the surrounding area being served by its shopping area. Its largest single employer is Orange, which has a call centre there. The town is well served by rail, air and road, with great links to Newcastle-upon-Tyne, Middlesbrough and Hartlepool. With so much engineering and commerce going on, and a mobile population, Darlington is a great place to look for Head of Marketing jobs, so please get in touch if you’re in the area looking for this kind of work.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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