Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in County Durham
Located in the north-east of England, County Durham is bordered by Tyne and Wear, Northumberland, North Yorkshire. Settlements in the county include Darlington, Hartlepool, Shildon and Stockton-on-Tees and it offers a variety of options for those seeking Head of Marketing positions.
In the early 19th century, most of County Durham comprised rural areas and market towns. With the down of the Industrial Revolution, mining and shipbuilding grew in importance for the area, while heavy engineering also grew rapidly - particularly the building of bridges and locomotives.
In fact, the Cleveland Bridge & Engineering company is still based in Darlington today and it has been responsible for construction projects like the Humber Bridge, the Forth Road Bridge and the Auckland Harbour Bridge.
Over the last few years, many of the local towns have gone through significant regeneration. There are now a number of large retail centres and business parks in the region.
Companies with manufacturing facilities in County Durham include KP Snacks, CAV Aerospace, GlaxoSmithKline, Reckitt Benckiser, Cummins and Walkers Crisps.
Several businesses have large depots in the region, including Argos and Aldi and other companies with operations based in the area include Orange, AMEC, the Student Loans Company and Thomas Swan.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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