Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Northumberland
The most northern of the counties in the north-east of England, Northumberland is bordered by Cumbria, County Durham and Tyne and Wear. It also shares a border with Scotland and has coastline on the North Sea.
Those looking for Head of Marketing roles in Northumberland will have a variety of opportunities to consider, particularly in the major settlements, such as Morpeth, Ponteland, Prudhoe and Alnwick. Parts of the county are also common choices for those who want to work in Newcastle-upon-Tyne, but live away from the hustle and bustle of the city.
Northumberland has a tumultuous history. It was occupied by the Angles and Romans, and as an important location in the wars between Scotland and England, the region is known for having more castles than anywhere else in England. Many of these are now popular tourist destinations, such as Lindisfarne, Alnwick and Bamburgh.
The modern economy of Northumberland is predominantly based in tourism, as well as the service sector and retail.
A few large companies have factories in the area. These include SCA Hygiene - once part of Kimberly-Clark, the company manufactures paper products like tissues - and Hammerite Products, which makes paints and paint-thinning products.
Other large companies include Eclipse Translations, Barter Books and Thompsons of Prudhoe. There's also the Sanofi Alnwick Research Centre - it specialises in the research and testing of pharmaceuticals.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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