Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Sunderland
A local district in the county of Tyne and Wear, Sunderland is situated at the mouth of the River Wear and for hundreds of years, the region served as a port, mainly trading products like coal and salt.
Throughout the Industrial Revolution, Sunderland's economy was based on industries like brewing, glassmaking, pottery and rope making.
From the 14th century onwards, Sunderland was also an important place for shipbuilding. In 1814, there were 24 shipyards in the region and by 1840 this number had risen to 65. By the middle of the 20th century, a significant portion of the country's merchant and naval ships were produced here.
The last of the shipyards, however, closed in 1988 and much of the other heavy industry has also disappeared from the region. Today, the economy of Sunderland is now mainly based in the service sector, although a number of factories and production facilities still exist.
Those seeking Head of Marketing roles in Sunderland will have a range of options to consider and a number of companies operate regional offices, warehouses and other facilities in the region - including Littlewoods and LG Electronics.
Berghaus, an outdoor clothing manufacturer has its head office in Sunderland and so does Arriva, the public transport company. The 2 Sisters Food Group, which supplies poultry, fish, chilled and frozen items and bakery goods to supermarkets, also has a site here.
Meanwhile the Nissan car plant in Sunderland is the largest factory of its kind in the UK and produces vehicles like the Micra, Note and Qashqai.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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