Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Hartlepool
The town of Hartlepool grew up around a monastery and abbey in the 7th century, and the population grew slowly to about 900 by the early 1800s. As the town grew, however, so did the docks, and its importance as a dock became larger when the railways arrived in the mid-1800s, connecting the town to the cities of the North West of England. This pushed Hartlepool to another level, and before long many shipping companies were setting up there.
Industry was soon to follow, with ironworks and shipyards locating in the town, which to this day boasts Europe’s largest dry dock. Able UK operate a facility just outside the town which is now used for decommissioning massive vessels such as aircraft carriers and freight ships. Together, the engineering sector employs close to 2000 people in the town. There is also a nuclear power station, an advanced gas-cooled reactor type, which since its opening in 1983 has become the town’s single largest employer. It is due to close down in the mid to late 2010s, but another plant is planned.
There is a lot going on in Hartlepool, and it’s a diverse place to live in, with jobs related to the heavy industry, maritime work and the usual high street and local shops and service industries that keep the town thriving. It’s a great place to look for a Head of Marketing job, as this diversity throws up many possibilities in the logistics, procurement and supply chain fields.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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