Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Hartlepool
The town of Hartlepool grew up around a monastery and abbey in the 7th century, and the population grew slowly to about 900 by the early 1800s. As the town grew, however, so did the docks, and its importance as a dock became larger when the railways arrived in the mid-1800s, connecting the town to the cities of the North West of England. This pushed Hartlepool to another level, and before long many shipping companies were setting up there.
Industry was soon to follow, with ironworks and shipyards locating in the town, which to this day boasts Europe’s largest dry dock. Able UK operate a facility just outside the town which is now used for decommissioning massive vessels such as aircraft carriers and freight ships. Together, the engineering sector employs close to 2000 people in the town. There is also a nuclear power station, an advanced gas-cooled reactor type, which since its opening in 1983 has become the town’s single largest employer. It is due to close down in the mid to late 2010s, but another plant is planned.
There is a lot going on in Hartlepool, and it’s a diverse place to live in, with jobs related to the heavy industry, maritime work and the usual high street and local shops and service industries that keep the town thriving. It’s a great place to look for a Chief Marketing Officer job, as this diversity throws up many possibilities in the logistics, procurement and supply chain fields.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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