Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in County Durham
Located in the north-east of England, County Durham is bordered by Tyne and Wear, Northumberland, North Yorkshire. Settlements in the county include Darlington, Hartlepool, Shildon and Stockton-on-Tees and it offers a variety of options for those seeking Chief Marketing Officer positions.
In the early 19th century, most of County Durham comprised rural areas and market towns. With the down of the Industrial Revolution, mining and shipbuilding grew in importance for the area, while heavy engineering also grew rapidly - particularly the building of bridges and locomotives.
In fact, the Cleveland Bridge & Engineering company is still based in Darlington today and it has been responsible for construction projects like the Humber Bridge, the Forth Road Bridge and the Auckland Harbour Bridge.
Over the last few years, many of the local towns have gone through significant regeneration. There are now a number of large retail centres and business parks in the region.
Companies with manufacturing facilities in County Durham include KP Snacks, CAV Aerospace, GlaxoSmithKline, Reckitt Benckiser, Cummins and Walkers Crisps.
Several businesses have large depots in the region, including Argos and Aldi and other companies with operations based in the area include Orange, AMEC, the Student Loans Company and Thomas Swan.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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