Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Darlington
Anyone familiar with the history of railways will already be familiar with the name Darlington. The 26-mile Stockton and Darlington railway was the first commercial railway in the world, opened in 1825 to great acclaim. Within 50 years, the railway system covered the whole country, and many of the mainlines remain in place today. Because of its early adoption, Darlington became a centre of engineering, with several of the large companies, including Robert Stephenson & Co., setting up there.
Bridge building and engineering are still strongly associated with the town. The Darlington name is embossed on bridges the world over, and many a lorry driver will be familiar with the name Cummins, the American engineering firm that makes diesel engines among many other things, which has a plant in Darlington employing around 700 people.
Darlington was originally a market town, part of the reason it required a rail link, and that remains today, with much of the surrounding area being served by its shopping area. Its largest single employer is Orange, which has a call centre there. The town is well served by rail, air and road, with great links to Newcastle-upon-Tyne, Middlesbrough and Hartlepool. With so much engineering and commerce going on, and a mobile population, Darlington is a great place to look for Chief Marketing Officer jobs, so please get in touch if you’re in the area looking for this kind of work.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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