Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Northumberland
The most northern of the counties in the north-east of England, Northumberland is bordered by Cumbria, County Durham and Tyne and Wear. It also shares a border with Scotland and has coastline on the North Sea.
Those looking for Chief Marketing Officer roles in Northumberland will have a variety of opportunities to consider, particularly in the major settlements, such as Morpeth, Ponteland, Prudhoe and Alnwick. Parts of the county are also common choices for those who want to work in Newcastle-upon-Tyne, but live away from the hustle and bustle of the city.
Northumberland has a tumultuous history. It was occupied by the Angles and Romans, and as an important location in the wars between Scotland and England, the region is known for having more castles than anywhere else in England. Many of these are now popular tourist destinations, such as Lindisfarne, Alnwick and Bamburgh.
The modern economy of Northumberland is predominantly based in tourism, as well as the service sector and retail.
A few large companies have factories in the area. These include SCA Hygiene - once part of Kimberly-Clark, the company manufactures paper products like tissues - and Hammerite Products, which makes paints and paint-thinning products.
Other large companies include Eclipse Translations, Barter Books and Thompsons of Prudhoe. There's also the Sanofi Alnwick Research Centre - it specialises in the research and testing of pharmaceuticals.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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