Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Stockton-on-Tees
Stockton-on-Tees is a large town to the west of Middlesbrough, which is historically notable as being one end of the Stockton and Darlington Railway, the first commercial railway in the world, which opened in 1825. The railway wasn’t built for fun, though – Stockton was an important industrialised town that had a thriving shipbuilding industry as well as a market that attracted people from miles around. Other industries connected to shipbuilding, such as rope-making and sail-making, also prospered. Two years after the railway was opened, in 1827, another world-changing event took place in Stockton – the strikeable match was invented by local chemist John Walker.
Heavy industry declined in the post-war period, and Stockton residents were more likely to commute to Middlesbrough, Hartlepool or Darlington to work than to work close to home. However in the 1990s and 2000s there was a good deal of redevelopment, with business parks being constructed and a new industry – the call centre – making an appearance here, along with other North East towns and cities. The friendly nature of the local accents is often cited as one of the reasons for the concentration of call centres in this area.
In 2012 Stockton-on-Tees became one of Mary Portas’s twelve “Portas Pilot” town centres which are set for regeneration via some government cash and a sprinkling of expertise. The regeneration is hoped to create new jobs and give the retail sector a boost, which could be good news for anyone looking for a Chief Marketing Officer job in the town. With plenty of heavy industry in the immediate vicinity, it’s definitely worth having a local search, too.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
Contact us