Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Tyne and Wear
Located in the north-east of England, Tyne and Wear is a county named after the two local rivers that flow into the North Sea. It is bordered by County Durham and Northumberland.
Tyne and Wear comprises a number of metropolitan boroughs: North and South Tyneside, Gateshead, Sunderland and Newcastle upon Tyne - all of which offer a range of options for those seeking Head of Marketing positions.
During the Industrial Revolution, the region rose to prominence, with coal mining, shipbuilding and heavy industry all bringing wealth to the area. Flint glass was also produced here and a number of products were developed in the area, including safety lamps, self-raising flour, Joseph Swan's electric lightbulbs and the steam turbine.
These days, Tyne and Wear supports a number of business sectors, ranging from manufacturing and engineering through to services, retail and finance.
Just some of the many companies located in Tyne and Wear include Be-Ro Flour, the Go-Ahead Group, Greggs the baker, BAE Systems, Orange, T-Mobile, Nissan Motor Manufacturing UK, Npower, EDF Energy and Ubisoft.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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