Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Cheshire
A ceremonial county in the North West of England, Cheshire is situated on the River Mersey and is home to a number of cities and towns, including Chester, Warrington, Widnes, Crewe, Ellesmere Port and Macclesfield.
For hundreds of years, the region has been known for its production of cheese, salt, chemicals and textiles - especially woven silk - while agriculture has also provided a longstanding boost to the area's economy.
During the Industrial Revolution, Cheshire experienced significant growth, particularly due to the fact that the Manchester Ship Canal and other such waterways pass through the area.
In addition, Crewe held a prominent position in the country's railroad industry, as it was the location of a major junction, as well as the Crewe Railway Works, a leading producer of locomotives.
These days, Cheshire is home to a vast number of companies, making it an ideal choice for those seeking Head of Marketing vacancies.
Salt mining and chemicals are still an important part of Cheshire's economy, with companies like British Salt, Ineos and Brunner Mond, as well as the Stanlow Refinery at Ellesmere Port.
Meanwhile, other industries gained prominence - like bio-technology, financial services, ICT and manufacturing.
Just some of the big names you'll find in the region include Jaguar, Vauxhall, Bentley, Mornflake, United Utilities and Pets at Home. In addition, Woodford Aerodrome is a facility of BAE Systems that has produced aircraft ranging from passenger jets to military bombers.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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