Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Wallasey
After years of sailing the seven seas and bringing back cargoes and unlikely tales, the upper ranks of the merchant and military navies wanted somewhere pleasant to live, and if they weren’t fed up of the sea, one such place might have been Wallasey. The town at the northern tip of the Wirral, opposite Liverpool, sprung up for just this reason, and it was full of large homes for such seamen to retire to. The town had a small presence already in the shape of a fort and lighthouse, both to protect the port, but it was barely inhabited. New Brighton, the most resort-like part, was named after Brighton on the south coast, and it was hoped that it would emulate its success.
Wallasey’s population of around 60,000 is well connected by road, rail and sea. The M53 to Chester starts in the town and the Kingsway tunnel (known locally as the Wallasey Tunnel) picks up at the same point. By rail Wallasey is linked to Liverpool, the Wirral, North Wales and Chester, and the Mersey Ferry crosses from Wallasey’s Seacombe terminal (as well as Birkenhead). Birkenhead and Wallasey would now probably be completely merged were it not for the dock that stretches 2600 metres inland.
Wallasey is now an integral part of the Liverpool and Birkenhead conurbation, and it is no longer a retreat for retired seamen, with most of their houses being converted into bed and breakfasts or flats long ago. The town’s economy is now linked with those of its neighbouring towns and Liverpool, and that is not bad news for anyone looking for Head of Marketing work, as the region still has plenty of manufacturing and distribution industry.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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