Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Ellesmere Port
Until the end of the seventeenth century, what we now call Ellesmere Port was a collection of tiny fishing villages. However the canal system needed outlets into the sea, and this location, at the eastern tip of the Wirral Peninsula, was chosen, and a town and port grew up around it. In the nineteenth century the Manchester Ship Canal was built, and Ellesmere Port marked the starting point of it, and again the port area, and hence the population, shot up.
Although Ellesmere Port is more or less on the Wirral, it is part of Cheshire. Birkenhead is 9 miles (15 km) to the north west and Chester is 6 miles (10 km) to the south. The M56 passes by the town’s south side, and the M53 goes through the town as it joins Chester to Birkenhead and Liverpool via the tunnel. The Warrington to Birkenhead railway also bisects the town.
There is a steady flow of Head of Marketing jobs in Ellesmere Port thanks to two major industrial plants on its doorstep. The Stanlow oil refinery is the second largest in the UK and can process up to 12 million tonnes of oil a year, using the excellent transport links and nationwide pipelines to distribute its products. The other major employer is the Vauxhall plant, home of the Astra and the company’s only car plant in the UK. After troubled times in the 80s and 90s, things are looking up. With other industry in the town, a population of 65,000 and Chester and Liverpool just down the road, it’s a busy town at a major UK junction.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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