Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in St Helens
As towns go, St Helens is relatively new, only being formally declared a town in the middle of the 1800s as a result of the rapid growth and joining together of a number of small villages and hamlets. It’s fair to say that St Helens had a good Industrial Revolution, with good coal mining, chemical works, salt mining, lime and alkali extraction and copper smelting going on in the area. But all this was overshadowed by St Helens’s reputation as a glassmaking town, with several huge factories contributing to the success.
Glassmaking and coal mining survived as a large employers up until the 1980s and early 1990s, but it these associations have more or less left the town now, except for Pilkington, which remains in the town.
St Helens now exists as a mainly residential town, with retail and entertainment playing a large part. As well as a thriving town centre there are several retail outlets and supermarkets for big-name brands. It’s also in the commuter belt for both Liverpool and Manchester, and is well served by road and rail. The blend of industry and residential trade does create the opportunity for Head of Marketing vacancies to appear in St Helens, and we have found several of these or related placements in recent years.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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