Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Southport
If you’re scouring maps of Devon, Dorset or Sussex searching for Southport, stop now. It’s most definitely in the northern half of England, about halfway between Liverpool and Blackpool. Like the famous towered resort, it’s a tourist town, with miles of beach and the usual seaside attractions like boating lakes, a pier, a promenade and a famous model village. However it has close links with the city to its south, not least because both are in Merseyside.
The town grew up during the Victorian period as a fashionable spa town, and much of the architecture remains on the front. As workers’ holidays got a foothold, the town, with its good rail links, became a popular destination for the workers of places such as Liverpool, Preston, Wigan and Bolton to spend a week or a weekend in summer. With little of a manufacturing base, the town’s existence was threatened in the 60s and 70s as tourists got the option of flying to Spain or Greece instead of staying in Britain, but it managed to survive where others failed by focusing on short breaks and holding events such as air shows, flower shows and festivals.
Southport is best known in the area as having a large population of affluent people. It’s a favourite home of Liverpool and Everton footballers, as well as other celebrities, particularly those from the North West. There’s a thriving night life, with a wealth of bars, restaurants and clubs. Although it is not a traditional industrial town, sometimes Head of Marketing positions do come up in the Southport area. Tourist towns do require a good deal of movement of goods to service both the local population and the visitors. There are frequently building and civil engineering projects in the region, too.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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