Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Blackburn
A large town in Lancashire, Blackburn is a busy place with many opportunities for those looking for Head of Marketing vacancies. Plus, it's just nine miles from Preston and 20 miles from Manchester, thus offering an easy commute for those who live or work in these other locations.
From the middle of the 13th century, Blackburn was a mill town that produced textiles - and was once known as the weaving capital of the world. The spinning jenny, was invented by local James Hargreaves in 1764 and it paved the way for Blackburn to become one of the first industrialised towns.
After the end of the second world war, Blackburn's textile sector experienced a brief boost, and then fell into decline. Along with the rest of the region, a combination of deindustrialisation and global competition meant much of the work was outsourced abroad and the town suffered economically.
Today, Blackburn is experiencing a renewal, as the economy switches from manufacturing-led industries to the service sector. However, around 20 per cent of the local workforce is still based in manufacturing, with one major employer being BAE Systems.
Other top employers in Blackburn include the local council and Blackburn College, as well as the East Lancashire Hospitals NHS Trust.
The IT, finance and communications sectors also play a big part in the local economy, and many of the leading companies in these fields can be found in places like Greenbank Business Park and Shadsworth Business Park.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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