Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Oldham
Located 10 km north-east of the centre of Manchester, Oldham is a town synonymous with the Industrial Revolution, as its numerous canals and mill buildings prove. Although outside the M60, it is still an integral part of the city, with many employees living in one and working in the other. In fact, this typical Lancashire town became part of newly formed Greater Manchester in 1974.
Though the mills have now gone, the industrial ethos continues to this day, which is why excellent Head of Marketing positions in Oldham and its neighbouring towns of Chadderton, Royton, Shaw and Lees often emerge.
Precision engineering and tech firms have recently sprung up on the Victoria and Moss Lane industrial estates. Many of the mills have now been converted to residential or small business properties, but larger companies such as Medlock Interior, Ribble Packaging and Plastics Direct have made Oldham their home.
As Manchester’s growth as a business centre shows no sign of slowing down, towns in its orbit will continue to be attractive locations thanks to a blend of skilled workforce, excellent communications and relatively inexpensive property prices. The North West as a whole is fast emerging from the post-war slump as more and more businesses see the region as a superb place to base an HQ or regional office.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us