Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Preston
A city located in Lancashire, Preston is an area that has been settled since Roman times. In 1179, it was granted a Guild Merchant charter, making it a market town, and by the 13th century the city was known for its textile production.
During the Industrial Revolution, the city underwent rapid growth, particularly as innovations in textile manufacture helped to increase production.
In the early 20th century, the cotton industry fell into steep decline and this was slowly replaced by the manufacture of electrical goods, heavy industry and engineering.
These days, those seeking Head of Marketing roles in Preston will have a number of options to consider. James Hall and Co is a haulage supplier based in the city - they are the distributors for SPAR stores in the north of England and ship a wide range of goods to more than 450 shops in the region.
Meanwhile, other companies with facilities in the area include Matalan and Alstom Transport. A large call centre for the Carphone Warehouse and TalkTalk is also based in Preston.
In addition, the military aircraft HQ of BAE Systems and other divisions of the firm are based on the outskirts of the city and in neighbouring communities like Warton.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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