Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Cumberland
An administrative county from 1889 to 1974, Cumberland was situated on the border with western Scotland and is, today, part of Cumbria. The region is probably best known for its tasty sausages, but it also offers an array of choice for those seeking Head of Marketing vacancies.
Cumberland was first recorded in the Anglo Saxon Chronicle in the 10th century. It was also an important spot during the Roman period, as it marked the western end of Hadrian's Wall.
For much of the region's history, its economy has relied on agriculture, as well as other industries like mining for coal and iron ore. Stone quarrying has also been an important industry for the area - particularly during the Industrial Revolution.
Today, the Cumberland region is mainly characterised by charming villages and sweeping landscapes. The local economy is mainly based in retail, the service sector and tourism.
Some of the companies that are based in the Cumberland area, or which have important facilities in the region, include McVitie's, Carr's Flour Mills, Bendall's Engineering and Innovia Films, which manufactures a variety of plastic products from cellophane for packaging and plastic labels, through to the substrate used for the plastic banknotes found in Australia, New Zealand and Vietnam.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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