Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in St Helens
As towns go, St Helens is relatively new, only being formally declared a town in the middle of the 1800s as a result of the rapid growth and joining together of a number of small villages and hamlets. It’s fair to say that St Helens had a good Industrial Revolution, with good coal mining, chemical works, salt mining, lime and alkali extraction and copper smelting going on in the area. But all this was overshadowed by St Helens’s reputation as a glassmaking town, with several huge factories contributing to the success.
Glassmaking and coal mining survived as a large employers up until the 1980s and early 1990s, but it these associations have more or less left the town now, except for Pilkington, which remains in the town.
St Helens now exists as a mainly residential town, with retail and entertainment playing a large part. As well as a thriving town centre there are several retail outlets and supermarkets for big-name brands. It’s also in the commuter belt for both Liverpool and Manchester, and is well served by road and rail. The blend of industry and residential trade does create the opportunity for Chief Marketing Officer vacancies to appear in St Helens, and we have found several of these or related placements in recent years.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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