Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Warrington
Halfway between Liverpool and Manchester lies Warrington, a large town with an industrial and commercial pedigree to match some of the UK’s smaller cities. It followed the traditional Northern path of booming during the Industrial Revolution, specialising in steel, textiles and chemical industries, as well as some brewing for good measure, much of which remains to this day.
The town is extremely well connected, with three major motorways, the M62, the M6 and the M56 passing its north, east and south respectively and A roads radiating out in all directions, typical of the market town it once was. The River Mersey passes through it, as do the Manchester Ship Canal and Bridgewater Canal and two major railway lines. With its population of over 200,000 people and a shopping area to rival any city, it’s a bustling and attractive town to live in.
Around the town’s edges are hundreds of large and small businesses, including a large Unilever detergent factory in the east. There are lots of warehouses and logistics companies in the area, too, that take advantage of its excellent communications and skilled workforce. There are few places like Warrington when it comes to finding a Chief Marketing Officer work, and there’s always a demand for such positions. Please get in touch if you’re looking for work in this area.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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