Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Stockport
Only six miles south of Manchester, Stockport is situated on the confluence of the rivers Goyt, Tame and Mersey. It's a town that has long been associated with manufacturing and is a good location for those seeking Chief Marketing Officer opportunities.
Contrary to what you would expect by looking at the town's name, Stockport was never much of a port town since the Mersey is a fairly narrow and shallow waterway in this region. Rather, the name simply combines the Old English words for 'marketplace' and 'hamlet'.
Indeed, Stockport has been a hub of commerce for hundreds of years, mainly as a source for textiles and hats, producing as many as six million pieces of headwear a year at the industry's peak.
Silk weaving and cotton spinning expanded during the 18th century with mills that were first powered by water, then steam. Other related industries included block making, trimming manufacture and leather ware.
Hat making in Stockport finally came to an end in the 1990s and the textile industry has also declined significantly. However, the town has moved with the times and its economy is now mainly based in the service sector.
The financial industry employs a large portion of Stockport's population, with companies like the Co-Op Bank and Swinton Insurance having facilities in the area.
In addition, manufacturing plays a part in the local economy. For example, BAE Systems, United Biscuits, PZ Cussons and NXP Semiconductors have factories in Stockport. What's more, Robinsons is a regional brewery that produces around 35,000 barrels of beer a year.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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